by Ian P. Malone

Ian Malone, Senior Vice President and Founding Member of Aspect Consumer Partners, co-authors a comprehensive report on the craft beer industry with Frank Rimerman + Co, a leading regional accounting and consulting firm. Craft beer has grown dramatically over the past ten years. Not only has it become a cultural phenomenon and direct category competitor to wine, but at $12 billion in retail sales, it is also now the same size as the ultra-premium ($14+/bottle) wine market.  The report, Craft Beer and Wine at a Crossroads, covers the emergence of craft beer as a force in the U.S. beverage alcohol market and compares and contrasts craft beer and wine across a variety of dimensions including industry growth phases, market structure and dynamics, product, merchandising and marketing, packaging, distribution and production and raw ingredients.

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