Charleston, SC – July 29, 2021 – The New Primal, a pioneer of clean-ingredient meat snacks, seasonings, dressings, and condiments, announced the close of its Series B funding round with a $15 million investment from Manna Tree. As the sole investor in the Series B round, Manna Tree’s significant injection of funds will boost The New Primal’s organizational design, distribution, and marketing reach.
Pioneers of the grass-fed beef jerky movement, The New Primal first garnered nationwide distribution of its jerky snacks in 2013 that quickly became the go-to for the meat-eating masses. Demonstrating a knack for product innovation and expansion, the brand expanded outside meat snacks and grew from three products to 33 products in three years nationwide at Whole Foods Market, including 12 additions in 2020 amidst a global pandemic. Catapulting into a bonafide platform brand, The New Primal now boasts top-sellers across various categories and channels. To date, the brand has products in the meat snacks, condiments, dressings and seasonings categories.
“We feel a strong conviction that we’ve found the ideal partner to walk alongside to help elevate our brand to a new level in Manna Tree,” said The New Primal Founder & CEO, Jason Burke. “The synergies between their team and ours were unparalleled through our exploration process. Manna Tree’s commitment to improving human health through nutrition aligns perfectly with our mission of developing compelling ways to get more hands in the kitchen and hearts around the table.”
Press Release: The New Primal Lands Meaty Investment from Manna Tree.
Aspect Consumer Partners, a leading consumer products M&A, strategic and corporate finance advisory firm, acted as exclusive financial advisor to The New Primal in the transaction. Financial details were not disclosed.