Aspect Consumer Partners Advises Revive Kombucha on Strategic Distribution Agreement and Financing Led by Peet’s Coffee & Tea

Revive raised approximately $7.5 million of new equity capital in the financing. In addition to Peet’s, new investors participating in the round included Beechwood Capital and Strand Equity Partners. Existing investors including Prolog Ventures, Blueberry Ventures, Rodeo Ventures, Greenhouse Capital, Bentley Hall (CEO, Good Eggs) and Blair Kellison (CEO, Traditional Medicinals) also participated in the round.

Through its relationship with Peet’s Coffee, Revive Kombucha will be delivered via Coldcraft, the coffee company’s own chilled Direct-Store-Delivery (DSD) network, assuring absolute product freshness and superior taste. Coldcraft, the only company-owned chilled distribution network within the coffee industry, which currently distributes Peet’s and Stumptown bottled cold brew, will expand Revive’s market reach throughout California in over 1,600 food service, grocery, and Peet’s coffeebar locations.

“Our culturally aligned partnership with Peet’s Coffee, a beloved San Francisco heritage brand, will provide Revive Kombucha with a support system to fulfill our goal of reaching the millions of people demanding tasty and healthy beverage offerings,” said Sean J. Lovett, Founder and CEO of Revive. “With this investment, we can continue our commitment to innovative individualized brew batches and natural fermentation methods to create unique kombucha beverages that spotlight the true stars of the show, our premium ingredients.”

Founded by Sean and Rebekah Lovett in 2010, Revive Kombucha is organic, non-GMO, Fair Trade certified, ethically sourced and raw. The product is distributed across nearly 50 states at retailers like Trader Joe’s, Whole Foods, The Fresh Market, Wegmans, and Safeway.

Link to Official Press Release

Aspect Consumer Partners, a leading consumer products M&A, strategic and corporate finance advisory firm, acted as exclusive financial advisor to Revive in connection with the transaction.