Japonesque—a pioneer and industry leader in the development, marketing and selling of professional makeup products and beauty tools and accessories in the United States and internationally—has completed a majority recalitalization with San Francisco Equity Partners. The partnership will provide the company’s owner, President and CEO, Karen McKay, with the financial, strategic and operational support to continue the company’s strong momentum and to capture the significant growth opportunities in front of the company.
Japonesque is a company with a deep heritage of creating cutting edge beauty products inspired by the professional makeup tools used in Kabuki theatre in Japan. Japonesque’s product line includes makeup brushes, eyelash curlers, tweezers, makeup cases and other beauty accessories. The company has recently launched into color cosmetics with great receptivity from retail partners, consumers and professional makeup artists. The collection combines high-impact fashion color with pro performance, flawlessly refined complexion formulations. The unprecedented color and long wear textures are housed in one-of-a-kind luxurious packaging. Japonesque products can be found at leading retailers in the prestige beauty, drug, and mass channels.
Aspect Consumer Partners, LLC acted as exclusive financial advisor to Japonesque in connection with the transaction.